The partnership
We only win when you do
Not an agency you hire. A partner that buys into your outcome. Cash keeps us serious. Equity keeps us honest.
The shape
Three principles. No fine print.
01
Cash + equity, always
Every partnership pairs a retainer with equity. The structure flexes with conviction: when we believe deeply, we lean into the upside. Terms are shaped on the call, for your company specifically.
02
Diligence before any deal
We research every applicant like an investor: thesis, why-now, market, traction, founder. If we take the partnership, it's because we believe it compounds.
03
3–4 partners. That's it.
No hourly. No cheap retainers. No discounts. No fifty-client roster. A handful of companies get the whole engine.
Questions founders ask
How does Outlier charge?
A cash retainer plus equity, shaped per partnership. The retainer keeps both sides serious; the equity means we only truly win when your growth compounds. Exact structure is discussed on the call, never on a pricing page.
Why does Outlier take equity?
It changes the relationship. An agency optimizes for renewals; an owner optimizes for the outcome. It also keeps us honest: we say no to companies we would not invest in.
How many companies does Outlier work with?
Three to four at a time, by application. Capacity is the product. The work stays deep because the roster stays small.
What happens after I apply?
Real diligence, the way an investor runs it: thesis, market, traction, founder. A fit gets a call and a specific plan. A pass gets an honest reason, usually with a pointer on what to fix first.
Does Outlier guarantee results?
No honest operator guarantees revenue. We guarantee the engine gets built and operated at full effort. Our equity means we lose alongside you if it does not work.